Luxury Bikes

Whyte 2024 rebranding and range launch – mountain bike press release

The new Whyte – for over 22 years we’ve been dedicated to creating the extraordinary: innovative, award-winning, groundbreaking bikes that inspire confidence and spread joy. For 2024, we’re moving up a gear. We are doubling down on what we are known for – such as engineering design and technical innovation – and introducing a new logo, new industrial design, new visual language and evolving the brand. But the new Whyte is more than just skin deep, it demonstrates our intention to inspire even more riders to Ride Extraordinary in 2024 and beyond.

Model range 2024:

For model year 2024 (MY24), we have introduced two completely new ranges – the all-new E-Lyte lightweight e-mountain bikes and the RHeO city/eCity and leisure bikes. In addition, we have introduced a more careful, targeted product line for the rest of our range of electric and mechanical MTBs, improving their specifications where we could and significantly reducing their prices. All to make them more affordable for more drivers and easier for both stores and drivers to navigate.

We help drivers make the right choice

All of our bicycles and e-bikes are designed, developed and tested to exceed relevant testing standards. We also classify all our bikes according to their intended use, from category one (1) “Road” to two (2) “Cross/Gravel”, three (3) “Trail” and four (4) “Enduro”. Category five (5) “Downhill and Freeride”. All to make it even easier for riders to find the right Whyte for them, so they can ride with confidence that we – and our bikes – have their back.


Model summaries

BRAND NEW: E-Lyte lightweight, high-performance E-MTBs

The E-Lyte range is designed for riders looking for a much lighter and more natural “mountain bike” riding experience, paired with 600W of peak power and the range you need to do it all. Three full carbon models make up the range: the XC/Trail E-Lyte 140 Works in category three (140 mm travel at the front/135 mm at the rear) and the Trail/Enduro E-Lyte 150 Works and the E-Lyte 150 RSX in category four (150 mm front, 142 mm rear travel).
The flagship XC/trail model E-Lyte 140 Works weighs just 16.4kg (size M), the 150 Works trail/enduro bike weighs 19.2kg (size M) and the similar RSX weighs 18.9kg (Size M). Despite these low weights, each E-Lyte features fully trail-proven equipment, including reinforced tires, four-piston brakes, full-length dropper seatposts, wide handlebars and matching forks, so you don’t have to compromise on the ride.


All models feature the new lightweight Bosch SX motor with medium torque (55Nm) and full power (600W peak) to offer riders a whole new level of e-MTB performance. Both Works bikes offer a combined battery capacity of 650 Wh thanks to the 400 Wh internal battery and the 250 Wh PowerMore range extender (included as standard on both Works bikes). The RSX has an internal 400 Wh Battery in the down tube and is also compatible with the PowerMore (sold separately).

E-Lyte 150 works £9,999
E-Lyte 150 RSX £7,999
E-Lyte 140 costs £10,999

E-160 full-power e-MTBs

The confident and capable E-160 E-MTB continues its reign in 2024. There are now three versions of the E-160 – S, RS and RSX – in different colors, and all feature improved specifications, including SRAM AXS wireless shifting on all models (Classic on S model, T-Type on RS, RSX). At the same time, we’ve managed to reduce prices by £1,000 overall to deliver even better value for money. All models are 29-inch in sizes M-XL and S, while RS offers XS and S with 27.5-inch wheels. All feature new Whyte branding in a selection of new color schemes.

E-160 RSX £6,999
E-160 RS £6,399
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E-160 S £5,499

E-180 full-power e-MTBs

The Self-Shuttle, Gravity and Super E Enduro heavy hitter in our E-MTB range continues in 2024 and remains a favorite among those looking to go steeper, faster and bigger on their rides. There are two models in the range for 24, both with MX wheels (“Mullet”). The S model is equipped with a Bosch CX engine, while the flagship Works model is equipped with the limited-edition Bosch CX Race engine. Prices have been reduced and specifications have been improved with SRAM AXS shifting on both models, while the price of the Works model has been reduced by £1,000. New colors and branding adorn the bikes.

E-180 costs £8,999
E-180S £6,399

529 and 629 hardtail MTBs

Our highly rated 529 and 629 trail models keep the hardtail stable going into 2024, offering impeccable “fast, far and fun” trail handling at significantly lower prices and up-to-date specs and paint finishes.

629 £1,650
529 £1,250

Full suspension MTBs T-140 and T-160

Two fan-favorite mechanical rides are on the schedule for ’24. The T-140 rolls on 29er wheels and offers 140 mm of travel at the front and 135 mm at the rear for all-round trail use, while the T-160 combines 160 mm of travel at the front and 150 mm at the rear, making it the ideal spot for all-mountain riding. and enduro riders. Both feature geometry adjustment and are also designed to be MX ready so riders can ride them however they want. We’ve also significantly reduced the prices on both models while maintaining the excellent specifications to offer even better value for money than ever before.

T-160 RS £2,999
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T-140S £1,999

BRAND NEW: RHeO1 (mechanical), RHeO2 (electric) and RHeO3 (electric) e-city and leisure bikes

Named after the ancient Greek word for “flow,” our brand new line of city and recreational bikes are designed so riders can do this every day. Designed from the ground up, RHeO brings everything we’ve learned about great bike dynamics into a stylish and high-performance urban line. Add the simplicity of the 1x drivetrain and clever features like integrated lights (model dependent) and you have the right ingredients to take the streets and bike paths by storm. RHeO1 is mechanical, RHeO2 and RHeO3 are electrical. RHeO3 is fully equipped with mudguards, luggage rack, integrated lighting front and rear and a dropper seat post, so it can roll out of the workshop straight away. All models are available with either a standard or step-through frame (ST). Powered by the new KMC Kynamic Hub Motor system (backed by an industry-leading three-year warranty), the lightweight electric models make every journey a breeze.

RHeO1 £999 // RHeO2 £1,999 // RHeO3 £2,299

Stock availability

All bikes can be purchased from any of our trusted Whyte dealers. Alternatively, drivers can purchase online from a Whyte retailer using Click and Collect

E-160: From now on
E-Lyte: From December 2023
E-180: From March 2024
529, 629: From March 2024
T-140, T-160: From April 2024

Whyte E-MTB demo program

We understand that riders who are spending their hard-earned money on a new bike want to be sure they are making the right choice. That’s why we’re expanding our E-MTB demo program for 2024 to offer even more opportunities to test our E-MTB range. We support our dealer network in conducting these demos by providing test bikes and staff to take care of the setup and answer any questions. We’re still working on this calendar, but drivers can make sure they hear about it first by joining our mailing list Here or follow us on Facebook or Instagram.

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