Sport Cars

The first edition of the Lamborghini Arena… a review

April 6th and 7th, 2024 will go down in the history of Automobili Lamborghini. During these two days, the Imola Circuit hosted the first edition of the Lamborghini Arena, an event in honor of the supercar manufacturer Sant’Agata Bolognese.

The event simultaneously brought together the world of Automobili Lamborghini in one place, celebrating the brand’s passion and achievements and celebrating the past and present, always with an eye on the future. During the two-day event, participants had the opportunity to interact with the car manufacturer’s innovations and challenge themselves by driving, both in reality and virtually, the many models that raced around the Santerno circuit during the event to meet the Lamborghini partner at the stands in the paddock of the racetrack.

More than 6,000 participants and 380 cars: These are just a few figures from the event, where customers, fans, brand enthusiasts and employees were able to experience Lamborghini first hand.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, noted: “The Lamborghini Arena is a tribute to people’s love and passion for our brand. We are really proud to have hosted such a unique event, coming at a very special time for our company, following the 60th anniversary celebrations last year and in 2024, which coincides with the hybridization of the entire range. We want to share moments that are so important to us with our fans. The aim is to bring the entire Lamborghini community together in one place, at an event that is truly open to everyone, from customers and enthusiasts to employees. These two days were entirely dedicated to Lamborghini style, something we are very proud of.”

The Lamborghini Arena was an event full of initiatives that involved the entire company in all its parts and highlighted its commitment to innovation and excellence. In keeping with this tradition, the Sant’Agata Bolognese company has always been associated with cutting-edge design and so the festival had to have an area dedicated to the Lamborghini Centro Stile. Here, visitors had the opportunity to admire the original sketches from which the latest models were created and to appreciate the designers at work who, from a simple blank page, created Lamborghini’s iconic lines and angularities. On the theme of design, the Automobili Lamborghini Museum has compiled a selection of gastronomic artworks commissioned in 2023 by artists from around the world, embodying the spirit and adrenaline of the brand and celebrating the company’s 60th anniversary.

Lamborghini Accessori Originali had a stand at the event and, together with Akrapovič, entertained visitors with a demonstration of car exhaust installation and the opportunity to hear their distinctive sound. Automobili Lamborghini’s R&D department also offered an exclusive experience with its Garage Tours, where technicians, together with enthusiasts, were able to delve into new technical details of the cars and gain new and important insights into the Super Trofeo program. Of course, the cars were the undisputed stars of the event, as on Sunday the Imola circuit hosted a parade of 352 Lamborghinis, representing one of the largest and most impressive parades in the company’s history.

Together with Automobili Lamborghini, the car manufacturer’s numerous partners from Sant’Agata Bolognese offered numerous activities for all ages and needs. A children’s area offered children interactive experiences developed in collaboration with LEGO Italy and the opportunity to “go to the racetrack” on the Lamborghini and Ducati children’s track. Activities for adults included testing the Ducati Desert X and Multistrada through the streets of the town of Imola. Among the various activities offered by Lamborghini partners, Tod’s presented an area where it was possible to own the iconic Gommino loafer, developed with Automobili Lamborghini and officially presented in January, thanks to the skills of one of the brand’s artisans personalize.

Pirelli was present at the event with a stand presenting a selection of its products homologated for the Lamborghini Urus, where an expert was on site to provide information and advice on the tires. O2H brought two cryochambers for testing, which involved completely submerging the body in temperatures as low as -140°C / -220°F. The hospitality area was enriched by a home fragrance dedicated to Automobili Lamborghini created by Culti Milano. Lavazza coffee offered moments of quality relaxation and refreshment, while MR Collection showcased 1:8 scale models of the most famous cars. Gillette Labs was also there with a stand and presented its products with gifts for the guests, accompanied by an interactive challenge in keeping with the theme of the day: parking a remote-controlled truck between two Lamborghini model cars. Prizes were presented to the successful participants.

After the first day on the circuit, the Party Night took place on Saturday April 6th at the Bologna Fiere Exhibition Center: an evening of Lamborghini-style fun with music from the electronic band Planet Funk. As part of the evening, an emblematic car was presented, which, in addition to celebrating the event, also once again drew attention to Automobili Lamborghini’s personalization program: the Revuelto Ad Personam for the Lamborghini Arena. This unique car stands out for its paintwork and special equipment designed by Lamborghini’s exclusive Ad Personam department, which recently opened its new studio at its headquarters in Sant’Agata Bolognese.

The exterior of this special car features contrasting colors with new carbon fiber elements that create a striking visual effect. The body is painted in Grigio Hati (Grey), with Verde Scandal (Green) details highlighting the vehicle’s lower line, roof, mirror caps and rear diffuser surrounds, combined with the Verde Chiaro (Light Green) of the brake calipers. At the rear, the colors green, white and red of the Italian flag adorn the underside of the adjustable rear spoiler. The bonnet is crossed by two racing-style stripes in Nero Noctis (black), underlining the performance character of the V12 hybrid plug-in super sports car. The Ad Personam Studio had its own stand at the Lamborghini Arena and presented its innovations there. Using virtual reality technology and a headset, customers enjoyed an immersive experience as if they were in the Ad Personam Studio in Sant’Agata Bolognese.

The official tests of the 16th edition of the Lamborghini Super Trofeo Europe also took place in the Lamborghini Arena. More than 30 Lamborghini Huracán Super Trofeo EVO2 cars from all over the continent took to the Santerno circuit. Drivers and teams had the opportunity to carry out testing on April 20th and 21st, parallel to the prestigious FIA WEC race weekend, on the same track that will also host the first round of the season on April 20th and 21st. Since the inaugural season in 2009, the Lamborghini Super Trofeo event has grown into one of the most popular and competitive international one-make championships, fully managed and organized by Lamborghini Squadra Corse.

Derived from the road car of the same name, the Lamborghini Huracán Super Trofeo EVO2 is equipped with a 5.2 liter naturally aspirated V10 engine that delivers 620 hp. Essenza SCV12 hypercars also drove on the tarmac at the Imola Circuit. The most exclusive Lamborghini owners club was the star of four special laps of the circuit during the two-day event, offering all fans of the brand a very special opportunity to see and hear some of the 40 cars equipped with an 830 CV V12 engine designed by Lamborghini Squadra Corsica.

One of the latest developments presented in Imola was the announcement of the latest partnership between the car manufacturer Sant’Agata Bolognese and Babolat, the French sports supplier for tennis, padel, badminton and squash. The prototype of the first BL001 Beater, which will be produced in a very limited series of 50 units, was presented on Saturday by Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, and Éric Babolat, CEO of Babolat.

Spectators had the exclusive opportunity to watch an exhibition match between professional players, including Juan Lebrón Chincoa and Miguel Semmler, on the padel court specially set up for the occasion. The technical concept and design of the BL001 was the result of almost six months of close collaboration between the research and development teams of Babolat and Automobili Lamborghini. The BL001 is manufactured using a high-precision and entirely artisanal process, with tests carried out in court and in the laboratory by experts from the French company. The racket was developed using the same tools, processes and materials used for automobile production in Sant’Agata Bolognese.

In addition to being a celebration of the company’s present and future, the Lamborghini Arena was an opportunity to showcase the brand’s glorious history through many of the Sant’Agata Bolognese automaker’s most famous models, including the Miura, Countach and Diablo. Lamborghini Polo Storico, with its own stand at the event, is the department that preserves the company’s heritage through the management and study of the company archives as well as the restoration and certification of classic Lamborghini models up to the Diablo. Lamborghini Polo Storico not only exhibited a recently certified yellow Diablo VT Roadster from 1998 with Nero Torpedo (Black) interior, but also exclusively presented a Lamborghini Formula 1 car at the Imola circuit, connecting the history of the car manufacturer Sant’Agata Bolognese with the race track on which the event will be held.

Check out this video showing the entire parade of hundreds of Lamborghini cars on the track:

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